Daughter of a famous Italian commercial director and photographer Giuli began her career very young. She fouded Duende, the first advertising agency dedicated exclusively to “prêt a porter”. Jean Paul Gaultier, John Galliano, Katherine Hamnett, Kenzo, Esprit and Swatch are only some of the numerous clients that Duende publicized and handled during the eighties.
After 10 years spent marketing and advertising high fashion and living between Paris, Madrid and London, Giuli decided to put her marketing talents to use for ‘non profit’ causes. Up to 1999 she used her talent and connections to direct the Bellerive Animal & Nature Conservation Fund, an international non profit organization funded by HR Prince Sadruddin Aga Khan. The scope of Bellerive was to generate awareness and preserve endangered species and their habitat throughout the world. During this time Giuli collaborated many international agencies such as The Humane Society of the US, the Earth & Island Institute of San Francisco, WWF, Greenpeace, EU, Unesco and many governement agencies throughout Africa and Asia. Thanks to her contacts , skills and perseverance, Giuli was able to lobby and obtain support for the passing of international laws for the protection and preservation of marine life and in particular of dolphins and whales. Such international laws and guidelines include the ‘dolphin safe’ tag all on canned tuna products.
During the nineties Giuli also produced nature programs for the German network TV ZDF, National Geographic and CBS. For Italian TV networks, Giuli wrote two ‘prime time’ shows: “La Macchina del tempo” (The Time Machine) and “King Kong un Pianeta da Salvare” (King Kong, a Planet to Be Saved). She was also a correspondent and author of articles on nature for several Italian magazines and newspapers.
In 2000 Giuli made a new commitment to the Canadian artist Gregory Colbert. They had met in 1994 when Giuli, fascinated by the sophisticated view of nature and man in Colbert’s images, raised funds to finance his upcoming expedition to the Azzorre to film whales. Their collaboration progressed as Giuli was able to secure exhibit space for Colbert’s photographs and videos, inside the prestigious 125,000 sq feet building of the “Corderie” in Venice, Italy. At this time Giuli began to work exclusively for Gregory Colbert on the promotion and launch of “Ashes & Snow”, the photographic exhibit that gathered over a 100.000 visitors in 3 months. In 2005 “Ashes and Snow” was re assembled in New York City under Giuli’s guidance and promotion. Again over 500,000 visitors along with ecstatic critics saw Gregory Colbert’s images this time housed inside a Nomadic Museum designed by renowned Japanese architect Shigeru Ban.
In 2006, Giuli opened her own consulting studio, Random Affairs, in New York.
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